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How an Odoo Partner Generated 60 Qualified Leads With SEO and Google Ads
Company Overview
An established Odoo implementation partner in India that helps businesses run on ERP, from implementation and customization to integration, migration and ongoing support.
The technical depth was never in doubt. What was missing was a steady stream of qualified enquiries from businesses actively searching for an ERP partner, and an online presence that explained the specialism clearly. The company needed a structured plan to be found by those buyers.
Challenge
Strong ERP expertise was not turning into enough qualified enquiries. Three gaps sat behind that.
Inconsistent lead flow
Expertise in Odoo implementation was not producing enough qualified enquiries from potential customers.
No dedicated marketing team
Without a structured marketing function, choosing the right audience, keywords and priorities was hard.
Limited brand visibility
The online presence did not state the specialism clearly, which made the company harder to discover and evaluate.
Solution
We built a search-led lead generation system and ran it alongside paid search, acting as an extended marketing team.
Buyer journey first
We learned the services, the audience and how buyers search for ERP solutions, including what they need to know before choosing an implementation partner.
Keyword research and SEO strategy
Keyword research mapped real demand around Odoo implementation, customization, integration and migration. Website content and service pages were then aligned to the actual offer and to search intent.
Clearer positioning
Website messaging was streamlined so that search engines and buyers could both see what the company specializes in and find the service they need.
An extended marketing team
We set clearer marketing priorities and tied digital activity to the company’s business goals.
Google Ads management
Paid campaigns ran alongside SEO to reach buyers searching for ERP implementation services.
Benefits
Leads started arriving within three months of the SEO work, together with better search visibility.
Approximate clicks from organic search.
Qualified leads reported by the client.
Google Ads budget that ran alongside SEO.
Initial leads from SEO came within three months.
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