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How an ERP Integration Company Moved Beyond Referrals to 46 Qualified Leads in Two Months
Company Overview
A B2B technology company that specializes in ERP integration and business software, helping clients connect their systems and streamline operational workflows.
Technical expertise was strong, but most new business came through referrals. The company wanted a stronger digital presence that would reach qualified prospects who were already searching for ERP integration services.
Challenge
Strong ERP capability, but limited digital lead generation.
Heavy dependence on referrals
Relying mainly on referrals limited the company’s ability to build a predictable digital acquisition channel.
Difficulty reaching the right audience
Existing digital activity was not well aligned with the businesses most likely to need ERP integration.
Little visibility for high-intent keywords
The company needed more presence on searches tied to specific ERP integration needs and commercially valuable services.
An underdeveloped LinkedIn presence
LinkedIn offered a chance to strengthen the professional brand and reach potential business customers.
Solution
We aligned SEO with commercial intent and worked alongside the company’s own marketing team.
Working with the in-house team
We worked with the marketing team to understand objectives, existing activity and audience, so that SEO supported the wider direction instead of standing alone.
Understanding the audience
We researched likely customers and the problems they face when looking for ERP integration solutions.
Targeting high-intent keywords
We prioritized search terms with strong commercial intent. Instead of chasing broad traffic, we aimed at searches tied to the company’s actual services.
Improving organic visibility
The keyword strategy was lined up with website content and service positioning so that search engines could better understand the expertise.
Optimizing the LinkedIn page
The LinkedIn company page was improved to state the business focus more clearly and support brand visibility with professional audiences.
Benefits
Within the reported two months, search visibility and qualified leads both improved, and LinkedIn built an audience from scratch.
Keywords ranking in organic search.
Approximate organic traffic.
Qualified leads within two months.
Grown from zero within three months.
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