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What social media marketing packages cost in 2026
Two Indian guides published this year list package prices by level. They agree closely at the lower end and differ at the top.
| Level | upGrowth (updated Sep 2026) | Noir & Blanco (Nov 2026) |
|---|---|---|
| Basic | ₹15,000 – 35,000 | ₹15,000 – 40,000 |
| Standard | ₹40,000 – 80,000 | ₹40,000 – 90,000 |
| Premium or advanced | ₹1,00,000 – 2,50,000 | ₹90,000 – 1,80,000 |
| Enterprise | ₹3,00,000 – 5,00,000+ | ₹1,80,000 – 4,00,000+ |
Sources: upGrowth and Noir & Blanco, both read on 10 November 2026. upGrowth says its figures are its own estimates, not vendor quotes.
Read the table as a range, not a rate card. A business posting three times a week on Instagram sits in the first row. One that wants reels, LinkedIn and managed ads sits in the second or third. If you would rather have the work done for you, our social media marketing agency in Chennai page shows the scope we offer.
Social media marketing packages in Chennai: what agencies publish
We looked for Chennai agencies that print their social media prices. Most list plan names and features and ask you to enquire.
Justsee, a Chennai firm, is a typical example. Its page shows three plans (Basic, Standard and Business) with an enquiry button in place of a price, and a note that 18% GST is added to every plan. It also separates unpaid posting, which it calls SMO, from paid campaigns.
That leaves you without a local rate card. Use the India-wide ranges above as your yardstick, ask every Chennai agency for a written scope, and compare the scope before the price. Our guide on how to choose a social media marketing company in Chennai lists the questions to ask.
What each package level includes
Price follows volume. The two guides describe each level in similar terms.
| Level | Posts a month | Platforms | What is added |
|---|---|---|---|
| Basic | 8 to 12 | 1 to 2, usually Instagram and Facebook | Limited replies to comments, a simple monthly report |
| Standard | 16 to 24 | 2 to 3 | Content calendar, reels or short videos, weekly reporting, basic ad support |
| Premium or advanced | 24 to 40 | 3 to 5 | Paid social tied to goals, conversion tracking, a dashboard |
| Enterprise | 40 to 60 or more | 5 to 7 or more | Influencer work, a dedicated team, cross-platform campaigns |
Post and platform counts from upGrowth; added items from Noir & Blanco.
Ask what counts as a post. A designed image, a carousel and a 30-second reel take very different effort, and some packages count a story as a post.
Ad budget and management fees are separate
A package price rarely includes the money paid to Meta or LinkedIn for ads. There are usually two extra lines: the ad spend itself and a fee for managing it.
| Monthly ad spend | Management fee |
|---|---|
| ₹20,000 – 50,000 | ₹15,000 – 25,000 |
| ₹50,000 – 2,00,000 | ₹25,000 – 50,000 |
| ₹2,00,000 – 10,00,000 | ₹50,000 – 1,50,000 |
| Above ₹10,00,000 | 10% to 15% of ad spend |
Source: upGrowth, updated September 2026.
Agency fees in India carry 18% GST, and the ad platforms add tax on their own invoices. Pay the platform from your own ad account, so the spend is visible to you and the account stays yours if you change agency. For search ads, see our guide to Google Ads cost in India.
Freelancer, small agency or full-service agency
Who does the work changes the price as much as what is done.
| Provider | Monthly price | Posts a month | Platforms |
|---|---|---|---|
| Freelancer | ₹15,000 – 50,000 | 8 to 12 | 1 to 2 |
| Boutique agency | ₹30,000 – 1,50,000 | 12 to 20 | 2 to 4 |
| Full-service agency | ₹1,00,000 – 5,00,000+ | 20 to 40 or more | 4 to 6 or more |
Source: upGrowth, updated September 2026.
A freelancer costs least and depends on one person’s calendar. An agency costs more and gives you a designer, a writer and someone to cover leave. Neither is right for everyone. Match the choice to how much it would hurt if posting stopped for two weeks.
Which package fits which business
This part is our view, from the enquiries we handle in Chennai.
A shop, clinic or restaurant with one location usually needs a basic plan on Instagram and Facebook, with a small local ad budget. The goal is calls, directions and WhatsApp messages from people nearby.
A B2B company selling to other businesses gets more from LinkedIn than from daily Instagram posts. Fewer, better posts and a tracked LinkedIn campaign often beat a high post count. Our LinkedIn marketing page covers that route.
An online store or a brand with several product lines is where standard and premium plans earn their price, because reels, catalog ads and conversion tracking have to work together. If you are weighing social media against other channels, our digital marketing packages in Chennai guide compares them.
Red flags in a social media package
- A promised number of followersFollowers can be bought. Ask for enquiries, messages or sales instead, and how they will be counted.
- Ad account in the agency’s nameIf the agency owns the account, you lose the history and the audiences when you leave.
- Only a post countThirty posts nobody sees are worth less than eight that reach buyers. The scope should say who the posts are for.
- No word on repliesSomeone has to answer comments and messages. If the package is silent, that someone is you.
- A long lock-in with no exitThree months is a fair trial. A year with no exit clause protects the agency, not you.
How to compare two quotes
Put both quotes into the same seven lines before you look at the totals.
| Line | What to write down |
|---|---|
| Posts | How many a month, and how many are videos |
| Platforms | Which ones, by name |
| Ads | Is management included, and up to what spend |
| Replies | Who answers comments and messages, and how fast |
| Reporting | Monthly or weekly, and does it show enquiries |
| Ownership | Whose name the pages and ad account are in |
| Tax and term | Is 18% GST included, and what is the notice period |
Once both quotes sit side by side, the cheaper one is often the one that left a line out.
Social media marketing packages in Chennai: FAQs
How much do social media marketing packages cost in Chennai?
Few Chennai agencies publish prices. India-wide guides put a basic package at about ₹15,000 to ₹40,000 a month and a standard one at ₹40,000 to ₹90,000 (upGrowth, updated September 2026; Noir & Blanco, November 2026). Ad spend and 18% GST are usually extra. These are published market figures, not our price list.
What is included in a basic social media package?
Published basic plans cover 8 to 12 posts a month on one or two platforms, usually Instagram and Facebook, with limited replies and a simple monthly report. Reels, ad management and weekly reporting normally start at the standard level.
Is the ad budget part of the package price?
Usually not. The money paid to Meta or LinkedIn is separate, and many agencies add a management fee on top. upGrowth lists ₹15,000 to ₹25,000 a month for managing ₹20,000 to ₹50,000 of ad spend.
Is GST charged on social media marketing services?
Yes. Agency fees in India carry 18% GST, and quotes often show prices before tax. Ask whether the figure you were given includes it.
How many posts a month does a small business need?
There is no fixed number. Published basic plans use 8 to 12 posts a month. A steady two or three posts a week that reach the right people is a sound start, and you can add more once you see what brings enquiries.
What is the difference between SMO and SMM packages?
Agencies use SMO for unpaid work, such as setting up profiles and posting regularly. SMM usually adds paid campaigns. The terms are not standard, so read the scope and not the label.
Should I choose a freelancer or an agency?
A freelancer costs less, with published prices from about ₹15,000 a month, and depends on one person. An agency costs more and covers design, writing and leave. Choose by how much a two-week gap in posting would hurt your business.
How long before social media marketing shows results?
Paid campaigns can bring messages within days of going live. Unpaid posting builds more slowly, over months. Ask for a monthly report that shows enquiries, so you can judge the trend and not only likes.